Partnerships are fundamental to the way in which Novo Nordisk runs its business. They help to build trust among our key stakeholders and to reach a better understanding of a variety of important issues. Partnership also pave the way for more successful solutions to problems, concerns and challenges such as the worldwide epidemic of type 2 diabetes that Novo Nordisk is committed to actively address together with key partners.
Objectives of partnerships
Novo Nordisk’s main objectives in seeking partnerships are to:
Earn respect as a partner that can work openly with other sectors of society
Be more attractive as an employer
Pursue business interests while balancing concerns for the society and local communities of which the company is a part
Make better business decisions
Develop successful solutions to problems
What makes successful partnerships?
In our experience, the success of a partnership comes down to the following ingredients:
Collaboration rather than confrontation; a two-way learning process
Willingness from both sides to take risks and to compromise
Willingness to make the time and commitment
Willingness to share responsibilities
Clear definition of rules and expectations
Identification of mutual goals
Agree to disagree when necessary
Concrete actions, not just talk
Ongoing discussions, not one-off
Recognition of what each party has to contribute
A commitment to change
Trust built over time
Mutual accountability
Examples of partnerships for Novo Nordisk
There are many types of partnership in which Novo Nordisk engages:
Meetings with communities where production sites are located to reduce environmental impacts
Evaluating suppliers’ social and environmental performance
Meetings between Novo Nordisk employees and people with diabetes or other healthcare needs that we serve
Partnerships with NGOs, for example on animal welfare or environmental issues such as global warming
Membership in business organisations, including organisations that promote sustainable development
Participation in public debate on issues such as human embryonic stem cell research
Lobbying with other interested parties to place diabetes higher on the public agenda
Employees’ involvement with public schools and other institutions in raising public awareness and funds for diabetes on World Diabetes Day
The partnerships take many forms, including:
Face-to-face meetings
Participation in committees or round-table discussions
Membership in organisations
Ongoing dialogue and collaborations
Benefits of partnerships
Through partnerships, Novo Nordisk benefits by:
Exploiting opportunities and together sharing risks and opportunities towards common goals
Staying tuned to stakeholders’ concerns
Improving understanding of difficult issues for all parties
Aligning with multiple agendas
Identifying and prioritising issues
Managing business risks and opportunities
We believe that society benefits from these partnerships in the following ways:
Awareness and solutions to diabetes care
More sustainable solutions to specific problems
Contribution to global sustainable development
Innovative products and services
New but useful partnerships among groups or individuals that may not have worked together before
Partnerships are likely to become even more important in the future since so many of the challenges facing society are broad and complex, requiring many different stakeholders to become engaged. The complexity and breadth of the global diabetes epidemic is just one example.
Highlights of partnerships in 2005
OCDEM (Oxford Centre for Diabetes, Endocrinology and Metabolism), a partnership with Oxford University and the UK National Health Service. It is the first diabetes centre in Europe to combine basic and clinical research with patient care and medical training under one roof. In 2005 OCDEM continued to lead a project in the European Union to look for biomarkers for diabetes: molecules in the body that reveal the development of the disease and can shape more individualised treatment.
The Oxford Health Alliance. This is a global alliance to confront the pandemic of diabetes and other chronic diseases that share risk factors. Members from around the world include leading academics, activists and corporate executives, patients' rights advocates, doctors, nurses and others. Founded by Novo Nordisk and the University of Oxford, the Oxford Health Alliance facilitates engagement in the development of approaches to controlling risk factors for diabetes and related chronic conditions. In November 2005 the Alliance met at Yale University in New Haven, Connecticut, US, for a three-day conference at which a variety of renowned speakers presented the latest research on prevention of chronic diseases, followed by smaller working-group sessions to develop the group’s plan of action further.
WWF Climate Savers initiative. As a member of the World Wide Fund for Nature (WWF) Climate Savers initiative, Novo Nordisk is one of 10 companies that have agreed to work to achieve an absolute reduction in the company’s CO2 emissions to combat global warming. Climate Savers is the only programme that helps businesses make and achieve voluntary commitments to reduce the impact of their corporate activities on climate change. WWF works with businesses to develop cost-effective energy strategies to demonstrate that increasing efficiency and aggressively reducing greenhouse gas emissions can benefit the environment and the economy in numerous ways. See also a list of memberships.
This page has been assessed by PricewaterhouseCoopers as part of its assessment of Novo Nordisk’s statement that it reports ‘in accordance’ with GRI. Please refer to Audit and assurance for a full description of the nature of assurance offered.